Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA.
We use Google Analytics to evaluate the use of our website and to receive information to improve our services.
Google Analytics is an analysis service of Google and uses so-called "cookies" (to be read under paragraph "What are cookies") to evaluate the use of the website, to create reports on the activities of the users on the website and to provide us with other services related to the use of the website.
We only use Google Analytics with activated IP anonymization, which means that your IP address will be shortened in Switzerland, in the EU or in the EFTA. The full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google only stores the information collected via cookies in anonymous form. You can prevent Google Analytics from using your data by downloading and installing a browser add-on to deactivate Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de). You can find more information on data protection and your options in connection with Google Analytics here.
Demographic characteristics in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of the website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics.
Order data processing
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the EU data protection authorities when using Google Analytics.